In the e-mobility sector, where performance, durability, and weight directly impact product success, the choice of materials is more than a technical detail—it’s a make-or-break factor. Many ODMs treat material selection as an afterthought, relying on generic options that compromise on key metrics. PXID sets itself apart by centering its ODM services around specialized material science expertise, focusing on advanced materials like magnesium alloy to solve core e-mobility challenges: reducing weight without sacrificing strength, enhancing durability for heavy use, and optimizing production efficiency. With a track record of material-driven innovations, a 25,000㎡ factory equipped for advanced material processing, and products that have scaled to 20,000+ unit sales globally, PXID proves that ODM excellence begins with mastering the science of what products are made of.
Magnesium Alloy: The Game-Changing Material for E-Mobility
While aluminum and steel have long been standard in e-mobility, PXID recognized early that magnesium alloy offers unmatched advantages: it’s 33% lighter than aluminum, 75% lighter than steel, and retains comparable strength when processed correctly. The challenge? Magnesium alloy is notoriously difficult to machine and cast—requiring specialized techniques to avoid defects like cracking or uneven cooling. PXID’s team spent years refining these processes, developing proprietary methods that turn magnesium alloy’s challenges into competitive advantages for clients.
This expertise is most evident in the S6 e-bike, PXID’s flagship project. By using magnesium alloy for the frame instead of aluminum, PXID reduced the bike’s total weight by 15%—a critical difference for urban commuters who carry their bikes up stairs or load them into cars. To ensure durability, the team applied a custom T4/T6 heat treatment process (backed by utility patents) that strengthened the alloy’s molecular structure, making the frame resistant to bending and corrosion. The result? The S6 e-bike not only sold 20,000 units across 30+ countries and secured placement in retailers like Costco and Walmart but also maintained a 98% customer satisfaction rate for durability—far above the industry average of 85%. For clients, this translates to products that stand out for both performance and longevity.
Material Processing: Turning Advanced Materials Into Scalable Products
Having the right material means nothing without the ability to process it efficiently at scale. PXID’s 25,000㎡ factory is purpose-built for advanced material handling, with specialized equipment that addresses magnesium alloy’s unique needs. This includes low-speed wire cutting machines for precision frame shaping, temperature-controlled casting molds to prevent defects, and automated polishing systems that maintain the alloy’s finish while reducing labor time.
These capabilities were critical for fulfilling Wheels’ $250 million order of 80,000 shared e-scooters. Shared scooters face constant wear—from daily rider use to exposure to rain and debris—so durability was non-negotiable. PXID used its magnesium alloy processing expertise to create scooter frames that could withstand 10,000+ vibration cycles (simulating two years of use) without structural damage. The factory’s specialized casting lines also ensured consistency: every frame met the same thickness and strength standards, with a defect rate of less than 0.3%—a fraction of the 2% rate common with generic alloy processing. This level of precision let Wheels deploy its fleet with confidence, knowing the scooters would hold up to heavy urban use.
Material Optimization for Specific Client Needs
PXID doesn’t apply a one-size-fits-all approach to materials; it tailors material choices and processing to each client’s unique use case. For shared mobility clients like Urent (which ordered 30,000 scooters), the focus is on maximum durability—so PXID adds a ceramic coating to magnesium alloy frames to resist scratches and rust. For retail clients selling budget-friendly e-bikes, the team balances performance and cost by using a magnesium-aluminum hybrid alloy that retains 80% of pure magnesium’s weight benefits at 15% lower cost.
A standout example is PXID’s work with a European e-mobility brand developing a foldable e-scooter for frequent travelers. The client needed a scooter that was light enough to carry onto public transit (under 15kg) but strong enough to support riders up to 120kg. PXID’s solution: a magnesium alloy frame with a honeycomb internal structure (a design inspired by aerospace materials) that reduced weight by 20% while increasing load-bearing capacity by 10%. The factory’s precision CNC machining team brought this design to life, creating joints that folded smoothly without weakening the frame. The result? The scooter launched in Europe with 5,000 units sold in the first month, with reviewers highlighting its “unmatched balance of lightness and sturdiness.”
Material-Driven Cost Efficiency
Advanced materials like magnesium alloy are often perceived as expensive, but PXID’s expertise turns them into cost-saving tools. By optimizing material usage—reducing waste during casting, reusing scrap alloy, and streamlining processing—PXID keeps costs competitive with traditional materials. For the S6 e-bike, PXID’s proprietary casting process cut magnesium alloy waste from 20% (industry average) to 8%, saving the client $12 per unit. For high-volume orders like Wheels’ 80,000 scooters, bulk purchasing of magnesium alloy and in-house processing eliminated third-party markups, resulting in a 10% lower per-unit material cost compared to outsourcing.
This efficiency lets clients offer premium, material-driven products without premium price tags. The S6 e-bike, for example, retails for $1,199—comparable to aluminum-frame competitors—while offering superior weight and durability. This value proposition was key to its success in mass retailers like Walmart, where price-sensitive consumers prioritize both quality and affordability.
Why Material Expertise Matters: PXID’s Competitive Edge
In an industry where products are increasingly similar, material science has become PXID’s unique selling point. Its magnesium alloy innovations have earned 12 utility patents and contributed to over 20 international design awards, including Red Dot honors. More importantly, these innovations drive client success: products developed with PXID’s material expertise have an average 18% higher sales growth rate than competitors, thanks to their standout performance metrics.
For e-mobility brands looking to differentiate their products, PXID’s material science-driven ODM services offer a clear path. Whether the goal is a lighter e-bike, a more durable shared scooter, or a cost-effective yet high-performance model, PXID’s expertise in advanced materials turns technical possibilities into market-ready successes.
Partner with PXID, and let material science power your next e-mobility breakthrough.
For more information about PXID ODM services and successful cases of electric bicycles, electric motorcycles, and electric scooter design, and production, please visit https://www.pxid.com/download/
or contact our professional team to obtain customized solutions.
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