In the crowded e-mobility market, where products often look and perform similarly, the true differentiator lies in user experience. PXID has redefined ODM excellence by placing user-centric design and functionality at the center of every project—turning technical specs and production capabilities into products that resonate with real riders, commuters, and fleet operators. Unlike traditional ODMs that prioritize manufacturing efficiency over user needs, PXID’s approach starts with understanding how people interact with e-mobility products, then builds solutions that solve their pain points. With a track record of 200+ design projects, 120+ launched models, and products sold in 30+ countries, PXID proves that ODM success isn’t just about making products—it’s about making products that people love to use.
User Insight: The Starting Point of Every ODM Project
PXID doesn’t begin with blueprints or production timelines; it starts with listening to users. The company’s 40+ member R&D team includes user experience (UX) specialists who conduct in-depth research—from surveys of urban commuters to on-the-ground observations of shared scooter riders—to identify unmet needs. This insight-driven approach ensures that every design decision, from handlebar ergonomics to battery life, is rooted in real user behavior.
For example, when developing the S6 magnesium alloy e-bike, PXID’s UX team discovered a critical pain point: urban riders struggled with heavy e-bikes when carrying them up stairs or loading them into cars. This led the engineering team to prioritize weight reduction without sacrificing durability, resulting in a magnesium alloy frame that cut the bike’s weight by 15% compared to aluminum alternatives. The team also added a foldable design option based on user feedback, making storage easier for apartment dwellers. The result? The S6 sold 20,000 units across 30+ countries, secured partnerships with retailers like Costco and Walmart, and generated $150 million in revenue—all because it addressed real user frustrations.
Experience-Driven Innovation: Turning User Needs into Product Features
PXID’s ODM services excel at translating user insights into tangible, impactful features. Two key projects highlight how this approach creates standout products:
1. Shared Scooters for Urban Commuters (Wheels Partnership)
When Wheels approached PXID to develop 80,000 shared e-scooters for U.S. West Coast cities (a $250 million project), user research revealed three top concerns: comfort during long rides, safety in busy traffic, and reliability in variable weather. PXID’s team responded with targeted innovations: a padded, ergonomic seat that reduced rider fatigue by 40% (tested over 500+ hours of real-world use), LED turn signals integrated into the handlebars for better visibility, and an IPX6 waterproof rating that protected electronics from rain and splashes. The scooters also included an intuitive touchscreen display that showed battery life, speed, and nearby docking stations—designed to be easy to use even for first-time riders. Within six months of deployment, Wheels reported a 35% increase in rider retention, with 78% of users citing “comfort and ease of use” as their top reason for choosing the service.
2. Adventure-Focused E-Motorcycles for Outdoor Enthusiasts
For a West Coast brand targeting adventure riders, PXID’s UX research uncovered a different set of needs: long battery life for off-road trips, rugged durability for rough terrain, and easy access to maintenance points. The team customized an e-motorcycle chassis to fit a 10kWh battery (double the capacity of standard models), added reinforced suspension and off-road tires with deep treads, and designed a tool-less panel that let riders check fluid levels or replace parts without specialized equipment. The motorcycle also included a built-in phone mount with wireless charging—addressing a common complaint about dead phones during remote rides. In its first year, the product captured 12% of the adventure e-motorcycle market, with 92% of buyers saying it “exceeded their expectations for outdoor use.”
End-to-End Experience: From Prototype to Post-Purchase Support
PXID’s commitment to user experience doesn’t end when a product leaves the factory. The company’s ODM services include post-purchase support that ensures products continue to deliver value over time. For shared fleet clients like Urent, which ordered 30,000 scooters, PXID developed a remote diagnostics tool that alerts operators to maintenance needs (like worn brakes or low tire pressure) before they impact riders. This proactive support reduced scooter downtime by 28% and kept user satisfaction scores above 4.5/5.
Why User Experience Matters: PXID’s Competitive Edge
In an industry where technical specs are easily replicated, user experience has become PXID’s greatest competitive advantage. The company’s ability to turn user insights into market-ready products has earned it recognition as a Jiangsu Provincial “Specialized, Refined, Peculiar, and Innovative” Enterprise and a National High-Tech Enterprise. More importantly, it has driven tangible results for clients: products developed by PXID have an average customer satisfaction score of 4.6/5, and 70% of them outperform competitors in sales within their first year.
For brands looking to stand out in e-mobility, PXID’s user-centric ODM approach offers a clear path to success. By starting with users, building features that solve their problems, and supporting products long after launch, PXID doesn’t just manufacture e-bikes, scooters, or motorcycles—it creates experiences that keep customers coming back.
Partner with PXID, and let user-centric design turn your e-mobility vision into a product that resonates with the people who matter most: your customers.
For more information about PXID ODM services and successful cases of electric bicycles, electric motorcycles, and electric scooter design, and production, please visit https://www.pxid.com/download/
or contact our professional team to obtain customized solutions.
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