The competition of electric scooters has escalated to a service war
Recently, the promotion war in the scooter industry has continued to be staged day-to-day. In recent years, with the rise of e-commerce platforms, major electric scooter brands have started various promotional activities and various promotional methods have taken turns, but most of the promotional methods are still making a fuss on the price, and then Caused round after round of price wars.
The marketing goal of electric scooter dealers is locked in price
In recent years, the domestic electric vehicle industry has developed rapidly, but with the rapid and prosperous development of the industry, there is also fierce competition in the industry and the intensification of the survival of the fittest in the market. Therefore, dealers are in order to obtain better sales volume and larger market share. , Have locked the marketing target on the price. Who doesn't like products with high quality and low price? Therefore, many electric scooter manufacturers and distributors advocate price wars, believing that it can attract consumers more. Although the price war has driven a lot of sales, for electric scooter dealers, the price war is not the best way to solve the long-term development of dealers.
Competition has escalated from ordinary price wars to service wars
With the fierce competition in the scooter market and the continuous improvement of consumer quality, the electric scooter industry is experiencing the gradual development of quality, brand, and service. It is not possible to further expand the market share of selling electric scooters through traditional sales channels. Great, because in the arena of the electric scooter industry, the price is not a hero. If electric scooters want to achieve good development, they must continue to innovate and change, implement the transformation of marketing methods to adapt to the market, and the competition has also escalated from ordinary price wars to service wars.
Although the various festivals or artificial festivals each year are the golden period for dealers to promote sales to increase sales and expand their influence, the marketing focus of electric scooters is not here. Therefore, electric scooters cannot be marketed. The focus and hope of development are pinned on promotional activities. After all, it is not feasible to occupy the electric scooter market only by price wars. For current electric car dealers, what needs to be done is to understand the needs of consumers. For consumers, what consumers value is the quality, service, design, and even the added value of the product behind the product. Promotional methods that rely solely on price wars will gradually not be accepted by consumers and will eventually be eliminated by the market.
In general, when the promotion of the scooter market becomes normal, dealers should not only hope for the price war if they want to win the promotion battle in this industry, because the current electric scooter industry is early The age of heroes by price has passed!