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How to open up the market for shared electric bicycles?

pxid 2021-09-09 20 times

The rise of the sharing economy can be seen from the changes in transportation modes such as bicycles and cars. Shared bicycles, shared electric bicycles, and shared electric vehicles from private bicycle lanes, and the "family" of shared vehicles is growing.

In March 2019, the "Green Industry Guidance Catalog (2019 Edition)" jointly issued by the Ministry of Transport and other seven ministries and commissions included Internet rental electric bicycles in the development of the green industry catalog, clearly encouraging the development of shared transportation facilities construction and operation, and the development of shared transportation Business-The shared motorcycle industry has ushered in a turning point in its development, and giants and capital have also begun to cast their eyes on it.

This year, with the high-profile entry of giants such as Didi Qingju, Hello, and Meituan, the shared motorcycle industry has become more lively. In April, Didi announced its "0188" plan. One of its goals is to achieve 100 million orders per day worldwide in three years. Among them, the two-wheeled business formed by shared bicycles and shared motorcycles is regarded as an important support point. In August, the second quarter 2020 financial report released by Meituan showed that nearly 300,000 motorcycles were invested in the second quarter and will continue to increase its motorcycle business this year. On October 10, Qingju released a cycling data report. During the "Eleventh" Golden Week, local outings in Changsha showed a sharp upward trend. Compared with the same period last year, the demand for shared motorcycle riding in Changsha City increased by 16%, and 8 o'clock, 14 o'clock, and 18 o'clock every day became the peak time for car use.

The further sinking of shared motorcycles in the county and other markets is considered by the industry to be a rigid demand. When the early policies were still unclear, many players chose to work in the county market, such as Xiaobai Travel, Songguo Travel, and Xiaoliu Travel. As a latecomer, Qingju chose to give priority to cover second-tier prefecture-level cities, including some new first-tier cities, provincial capitals and sub-provincial capital cities, such as Changsha, Hefei, Zhengzhou, Shantou, etc.

It is understood that the cost of a shared motorcycle is about 2,000-3,000 yuan, and the cost and loss rate of lithium batteries are also very high. Generally speaking, the price of a battery with a battery life of 70 kilometers is around 1,000 yuan. The high cost and the replacement cost of lithium batteries require the company's early investment, coupled with daily operation and maintenance, further pushing up the company's input cost. How electric bicycles mobilize various resources in a comprehensive way, and open up the market while reducing enterprise costs, has become the key to the long-term survival of shared electric bicycle companies.

How to open up the market for shared electric bicycles?

Compared with shared bicycles, shared motorcycles are undoubtedly more convenient, labor-saving, safer and more standardized, and can meet the travel needs of different groups of people and different scenarios "within 10 kilometers". At the same time, it can play a vital role in the diversification of urban commuting, alleviating road congestion, reducing energy consumption, and building a green travel system.

The future market of shared electric bills has aroused many expectations. According to statistics, the number of shared motorcycles in China in 2019 has exceeded 1 million, and the number of shared electric bicycles is expected to exceed 8 million in 2025.

However, behind the popularity of shared motorcycles, there are still many problems to be solved. For example, random parking on urban sidewalks obstructs pedestrians, and random parking on the side of the road affects traffic. More importantly, in the shared motorcycles at the entrance of some campuses, there are great safety hazards when students ride on the road. Some students change lanes at will during the ride, and ride heavily overloaded, which are very dangerous.

Of course, in addition to shared bicycles, the development of the intelligent networked car industry is also very hot at the moment. At this stage, my country has taken intelligent networked vehicles as an important strategic direction of national development, and has been accelerating the development of intelligent networked vehicles. China's smart travel market has strong potential demand, diversified application scenarios, and a solid foundation for related industries, and has unique advantages in the development of intelligent connected vehicles. In the future, the development of the intelligent networked automobile industry will also achieve more new results.

In the current development of various types of shared bicycles, smart cars, and online car-hailing, it is not easy for shared motorcycles to get a share of the "soup". In the process of expanding the market, enterprises should still focus on improving product quality, upgrading technical systems, and innovating promotion models. Only in this way can we create more possibilities for the long-term profitability of the company.

Every user riding a shared motorcycle should consciously abide by relevant national laws and regulations, and be a civilized and orderly traveler!

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