Full analysis of electric bicycle production and sales data, which will occupy more than 75% of the market share
According to the latest data released by the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, the monthly output of electric bicycles was 3.903 million in August, a year-on-year increase of 42.6%. The total output of electric bicycles from January to August was 19.427 million, a year-on-year increase of 25.6%. Behind the rapid growth of data is the huge adjustment of the product structure of the electric vehicle industry.
By analyzing the monthly output from January to August, we can clearly find that the output of electric bicycles is increasing month by month. According to this trend, even if the peak sales season is almost over, there will be at least 12 million electric bicycles in September-December, and the annual output of electric bicycles will exceed 30 million without any suspense.
Based on the actual situation of this year, people in the industry generally believe that the overall production and sales of electric two-wheelers this year will be about 40 million, which means that the overall proportion of electric bicycles will reach an astonishing 75%, and the comprehensive practicality and cost-effectiveness are better. The high sales of electric and light motorcycles are obviously hindered.
In the next 2-3 years, electric bicycles will carry the main production and sales volume of the electric two-wheeler industry, especially the proportion of production and sales next year will increase significantly.
In terms of monthly output, the electric vehicle industry in June 2019 was still greatly affected by the implementation of the national standard, but in the following July and August, it exceeded 3 million units in a row. This is in line with the peak seasons for leading brands such as Yadi and Emma. It has a great relationship with the vigorous pull of the market, which concentratedly released the rigid demand after the implementation of the new national standard in the second quarter.
In contrast, in the second quarter of 2020, the market has relatively concentrated the release of the rigid demand in the first quarter, but it still broke out on 6/7/8, especially in August, which was close to breaking through 4 million vehicles. In addition to the peak season bonus, the president believes that this has a great relationship with the policy changes in major electric vehicle consumer markets such as Guangdong, Jiangsu, Zhejiang, and Shandong. Or it will give birth to truly eye-popping numbers.
However, for a considerable number of electric car brands, it is not easy to get a piece of objective pie in this unprecedented wave of redemption, and top brands will eat most of the redemption dividends.
Data show that by the end of August in 2020, the operating income of electric bicycles reached 58.09 billion yuan, an increase of 23.4% year-on-year, and the total profit realized was 2.68 billion yuan, an increase of 42.9% year-on-year. All the data for the same period were the highest in the past three years.
It is worth mentioning that in the context of the industry's crazy criticism of the price war phenomenon, the electric bicycle industry has achieved a profit margin of 4.61% in the past three years as of August, while the figures for the same period in 2018 and 2019 were 4.41%. And 4.03%. It can be seen from this that the price war in 2019 is the most severe year.
In fact, this year's price war situation is not the same as in previous years. In essence, it has become a vicious price competition initiated by small and medium-sized brands, and it has become a regulation and cleaning of the market led by the head brand, and the head brand effect has also led many consumers to shift their car purchase intentions in actual car purchase behavior. High-end series, so on the whole, the bottom line of this year's price war is higher than in previous years.
In the next two years, the price strategy of leading brands to compete for share and regulate the market will continue. This may also be the last wave of strong price wars in the electric vehicle industry.
On the whole, the electric vehicle industry will be under the influence of the new national standard for a relatively long period of time. Electric bicycles will benefit from the continuous outbreak of policies, but this does not mean that electric (light) motorcycles The category will gradually be marginalized by the market.