Why is it said that battery exchange is another growth pole of the electric bicycle industry?
What is battery swap?
Electric bicycles do not need to be charged but directly replace the battery to meet the endurance goals. Such a mode of "separating the car and the battery" for endurance is called "replacement." In this mode, the user's use cost is relatively lower. In fact, the battery swap model was originally proposed not to be applied to two-wheel electric vehicles, but four-wheel electric vehicles; however, the current battery swap model is more active in the two-wheel travel industry-because, in terms of business models, compared to four In terms of round trips, the market demand for the battery swap mode in the field of two-round trips is more urgent, and the investment return cycle is also shorter.
Battery swap: a booster for the popularization of the new national standard
2019 is the year of the official arrival of the new national standard era, and also the first year of battery replacement. The implementation of the new national standard, the collision of markets and policies, the iteration of technology and products, the accumulation of power in the industry, and the integration and subversion of traditional products and models. In the context of the iterative update of such products, the new national standard policy and the power exchange model are mutually beneficial. Under the new national standard policy, the entire market has shifted to lithium batteries. At the same time, it has also brought systemic dividends and new development opportunities to the battery swap industry. The two-wheel electric vehicle market has hundreds of millions of holdings. Driven by user demand upgrades, new national standards and regulatory policies, hundreds of billions of energy demand will explode. Similarly, the battery swap model also promotes the education and promotion of the new national standard.
Electricity exchange: empowering the transformation and upgrading of the industrial chain
In the context of industrial upgrading and green China policy, the two-cycle power exchange is closely following the development trend of the times. The green energy market is still in the initial stage of development. As a business model that initiates energy innovation and influences the development of the industry, the power swap platform is used to activate the upstream and downstream industrial chain with this as the core, and drive the rapid transformation or forward development of the entire industry , To help build a healthier industrial ecology and development model.
Replacement: Provide a path for industry service innovation
With the deep integration of the Internet and traditional industries, the development of the industry has ushered in new opportunities. The industry has gradually developed from the current "sales + service" model to the direction of "service + sales + experience + operation". In particular, the use of information tools to manage customers and conduct social service marketing has become particularly important. The “sharing and swapping” model will further test the ground operation and service capabilities of industry participants for electric bicycles.
Under the sharing economy and instant distribution economy, the "separation of car and electricity" power exchange model is more in line with the consumption habits of mass users in the Internet era. O2O forms of consumption such as new retail such as takeaway, express delivery, and errands have become part of our daily consumption. In particular, the occurrence of the new crown pneumonia epidemic this year has further catalyzed the growth of timely delivery services and directly stimulated the rapid increase in the use of B-side timely delivery service personnel and the demand for electric bicycle mileage. At the same time, in the post-epidemic era, travel requirements for safety and health have further stimulated C-end users to choose the two-wheeled electric bicycle market. In addition, with the popularization and development of shared electric bicycles, the battery swap mode is more able to cater to the consumption habits and experience of the majority of shared travel users.