Manufacture Française du Cycle to expand to 700,000 units
MACHECOUL, France – For Manufacture Française du Cycle (MFC) 2020 was a year full of twists and turns. The pandemic eventually resulted in a hike in bicycle and e-bike demand in the last months. But despite the turmoil, MFC has invested in an ambitious expansion plan for the next 4 years.
Acquired by Intersport France in 2013, MFC manufactured 456,000 bicycles in 2019, including 90,000 e-bikes. The company claims to be the largest manufacturer in France in volumes. “In France, 75% of the bicycles are imported and 25% are made locally. We make around two thirds of local production”, explained MFC CEO David Jamin. “Moreover, our turnover has almost increased sixfold from €20 million in 2013 to €120 million in 2019.
The Covid related lockdown in France resulted in a production stop for at least two months. 2020 has been a difficult year for the French company. “Some clients cancelled or postponed their orders for in total 70,000 units. For next year, the supply chain constraints will have a big impact on our production”, said David Jamin. Although the year has not ended yet, the CEO expects a drop in production for 2020 compared to 2019. But MFC still anticipates on a strong growth and highlights its know-how with even more premium products, especially in the e-bike segment.
Long term strategy
Maintaining leadership in French e-bike production is one of MFC’s targets. The company is working closely together with important electric drive systems manufacturers like Bosch, Shimano or Brose. In the future they also want to promote the bicycle and e-bike brand Sunn, the company they acquired in 2014. “Sunn is exclusively distributed by IBDs. The range includes road bikes, MTB, BMX, e-bikes and since 2020 also urban bikes,” Jamin assured.
However, one of the company’s main goals is to support its owner Intersport in developing the Nakamura range which is exclusively distributed by the sports retailers. “All Nakamura branded bikes are produced by MFC,” explains David Jamin.
Investments for the future
To support these developments, MFC developed an investment plan in terms of production tools, employees and a strict environmental policy. The number of employees increased over the years from 200 in 2013 to 550 now. Some 150 additional people will be hired in the coming months. David Jamin is also proud to announce an employee’s gender equality index of 94%. A part of the new staff will work on the customer service department. To improve MFC’s sustainability, the company reduced its electricity consumption by more than 25% between 2017 and 2019 while 90% of the waste is today recycled.
MFC has received €800,000 from a national and regional industrial investment support fund to finance modernisation projects. This will be invested in a new powdered paint coating line, a high-end liquid paint workshop and wheel assembly machines built by the French company Mach1. All investments should be completed by the first quarter of 2021. The majority of this machinery will come from French suppliers.