Harley-Davidson introduced a new electric bike called Serial 1
It's been almost a year since Harley-Davidson last heard about its nascent electric bike program, but based on what the company announced today, it may be worth the wait.Harley-Davidson has unveiled a stunning new electric bike that it says will go on sale in March 2021.The motorcycle maker has also split its e-bike division into a separate company called Serial 1.
First, it's a nostalgic drama.The name "Serial 1" is a reference to "Number One," the nickname for Harley-Davidson's oldest motorcycle, which was built in 1903.The bike is designed with white tires, leather saddles and handles, and a sleek black frame designed to make people feel commotion back to the first prototype.
Harley-Davidson does not provide any specifications, so we can only speculate about the power level, battery size, range and price.Based only on photos, the Serial 1 has a mid-drive motor, a belt-drive system (possibly the durable Gates Carbon system), a frame-integrated battery, and frame-integrated headlights and taillights.
One thing is clear, though: This isn't one of the three prototypes Harley showed off at the EICMA motorcycle show in Milan last year.Aaron Frank, brand manager of Serial 1, did not comment on future models, but did point out that the EICMA prototype "shows what Serial 1 looks like."
Frank, in an email to The, said: "Significant steps are being taken to make The bike as simple and intuitive to operate as possible, including key features such as a central motor with integrated batteries, integrated lighting, internal brake lines and wiring."
The company also didn't say whether it plans to put its interesting electric mopeds into production, which we saw for the first time in early 2019.(Given the popularity and hype surrounding similar models like Juiced, Rad Power Bikes and Lithium Cycles, as well as the growing global market for electric moped.
Since the start of the COVID-19 pandemic, sales of e-bikes in the United States have exploded, even though most are imported from overseas.Last year, the United States imported about 270,000 electric bikes.The total is expected to be between 500,000 and 600,000 this year, according to Bloomberg, citing data from the Light Electric Vehicle Association.
Harley is about to enter a very crowded market, and even large Bike makers like Specialized, Trek, and Giant are competing with fast-growing e-bike companies like Rad Power Bike, Def Go, and X-Treme Electric Bikes.Nor is it the first motorcycle brand to make the switch: UK-based Triumph launched its own prototype, the Trekker GT earlier.Ducati unveiled its first electric bike.
Car brands are also getting in on the act: BMW is making electric bikes and motorcycles, Audi is making electric mountain bikes, Mercedes-Benz has launched electric scooters, Ford has bought Spin, an electric scooter start-up, and Jeep recently launched a high-powered electric mountain bike.General Motors introduced Ariv, an electric bike brand.