DANCE, based in Berlin, has raised €15m for a subscription service for its target-driven electric bikes
Less than three months after launching its pilot programme, DANCE, A German start-up, has completed A €15m Series A funding round led by HV Holtzbrinck Ventures with the aim of bringing its delightful, sustainable and frictionless e-bike subscription service to the world.DANCE, founded by Eric Quidenus-Wahlforss, Alexander Ljung and Christian Springub, has an ambitious goal of offering its all-inclusive subscription package to an expanded market in Europe and even the United States.
According to DANCE, e-bikes are the fastest and most efficient means of urban transportation on a 10-kilometer (6.2-mile) route, but they are notoriously expensive to buy and cumbersome to maintain.Sharing on demand micromobility providers typically experience availability issues.As urban commuters and consumers seek greener, more reliable transportation options in all aspects of their daily lives, DANCE offers an exciting new model of connectivity, innovative in its traditional bicycle design.
"DANCE's goal is to create a global movement among the connected communities of passionate electric cyclists that will ultimately make cities more bike-friendly and livable," said Eric Quidenus-Wahlforss, DANCE's co-founder and chief executive."Since we announced the invitation-only pilot program, we have been overwhelmed by the positive response from around the world and it is very clear how much global desire, demand and excitement there is for a service like DANCE."
Bicycle use was prevalent before the COVID-19 pandemic, but when social distance restrictions were imposed worldwide, bicycle use exploded.In the UK, sales of e-bikes have boomed as travel restrictions have encouraged commuters to seek alternative modes of transport, with some retailers seeing demand grow by 230 per cent over the summer.Across the European Union, governments and politicians are responding to demand;More than 2,300km of bike lanes have been laid since the pandemic began, with Britain alone committing around 273m euros (£250m).
"Car ownership should not be an option in densely populated cities and other urban areas, especially because cleaner, greener, bike-friendly public infrastructure is expanding," Quidenus-Wahlforss continues.These areas are expensive and have heavy commuter traffic.DANCE is a holistic solution designed for those interested in saving time, the environment and staying healthy."
DANCE's accessible ordering model includes fully assembled, advanced electric bikes that can be delivered to you within 24 hours.As part of its all-inclusive service, it also includes maintenance and theft replacement insurance.The customer's mobile device becomes a powerful digital bicycle dashboard through DANCE's app, providing easy-to-understand concierge services, GPS location tracking and frictionless unlocking to make the operation worry-free.
"With the shift from electric cars to electric cars, there has been a strong push to move the mobile market to bicycles.Unfortunately, most e-bike designs on the market today have a combination of poor design, high upfront costs and cumbersome maintenance, "said RainerMarkle, general partner at HV Holtzbrinck Ventures."We analysed the entire travel market, assessed all modes of transport and did preliminary research on all types of business models before looking for what was needed.DANCE is by far the most viable future for cycling, bridging the gap between e-bike owners and happier places to travel."
DANCE is currently working on an invitation-only trial of its e-bike subscription in Berlin and plans a wider launch next year, expanding accessibility and availability as well as new cities.