Razor has collaborated on the design of its scooters for the first time
One of Razor's first collaboration scooters.The limited edition scooter was inspired by AriZona, Takis, Siraracha and Sharpie.Each scooter costs $99.99 and is available only at Target and Razor.com.
"AriZona, Takis, Siraracha and Sharpie are culturally influential brands that represent not just their products, but more culturally," says Jim Wagner, President of foldable scooters."They are lifestyle, household name brands that inspire joy, excitement and creativity.Almost every American consumer has a good summer memory of these brands, and we aim to radiate that emotion through these unique designs."
The new style of riding goes far beyond Razor's usual design palette, which is often less embellished with simple color schemes.These employ designs familiar to collaborators throughout the scooter, from the pedals to the wheels.However, Takis USES the logo as inspiration rather than brand, with a different vibe.