Uber is about to officially launch its Jump electric bike program in Melbourne
Melbourne (and throughout Australia) has a long history of bike sharing platforms-many entrants entering the market have found that their products are more likely to end up at the bottom of the Yarra River, rather than transporting customers to where they are needed.
Rideshare giant Uber is the latest player to try to cut prices. The company announced that it will officially launch its Jump e-bike service in Melbourne at 6 am this Wednesday and provide 400 bikes to users of the Uber app.
The plan will start from the City of Melbourne, and then a one-year feasibility test will be conducted at Yarra and Phillip ports.
To book a jump, users can switch to the "Bike" view in the Uber app to view nearby jumps. At that time, they can scan the QR code on the bicycle handlebar, or they can make a reservation directly through the app view, and then unlock and use it. The unlocking fee for each electric bike is $1, and the operating cost per minute is 30 cents.
The Uber application provides users with a visible area on the map, and they can leave the area after the operation is complete. If you discard it outside the area, you may need to bear additional costs.
Melbourne residents may recall the euphoria of 2017, when Singapore’s seatless bike rental company oBike broke out in the market, leaving behind obvious yellow bicycles scattered around the city, in comparison, car traffic is almost attractive .
Jump now operates in more than 30 cities around the world
Uber acquired Jump in 2018, an electric bike startup that only operates in San Francisco and Washington, DC. At the time, the company called the acquisition "an important part of Uber's transition to a multi-modal platform."
Since then, the service has also launched electric scooters in the US and international markets, although Australian business insiders have learned that there are no plans to bring electric scooters to Australia in the near future.