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Where is the road for small and medium-sized electric vehicles in 2020?

pxid 2020-01-04 102 times

In 2019, if the keywords of the electric vehicle industry are arranged in a hot search list, the first place must be the new national standard, and the series of keywords such as the listing and transition period caused by the new national standard can be said to be almost friends The presence of the circle screen. In this year, new front-line brands such as Taiwan Bell and Xiaodao, which seize the opportunity, can be described as leaps and bounds. At the same time, the tragic price war and the new national standard policy are the left and right wings.

In 2019, if the keywords of the electric vehicle industry are arranged in a hot search list, the first place must be the new national standard, and the series of keywords such as the listing and transition period caused by the new national standard can be said to be almost friends The presence of the circle screen. In this year, new front-line brands such as Taiwan Bell and Xiaodao, which seize the opportunity, can be described as leaps and bounds. At the same time, the tragic price war and the new national standard policy are the left and right wings.

Where is the road for small and medium-sized electric vehicles in 2020?

As soon as the work was done, the chain reaction was the response of a group of small and medium-sized miscellaneous brands. The transitional policies in various regions, such as the heroes of salvation, are stepping on colorful clouds, which has temporarily sighed the industry's shock. However, 2020 is still not optimistic. There is a red line cap with a new national standard policy. Among them are the "three feet of excavation" of the head brand and the re-dealing of dealers. The siphon effect of superior resources will make the small and medium brands worse.

Congratulations on entering the next round of dogfights. The transitional period released the policy dividends brought by the new national standard in advance, and the overdraft of market demand also made the market in 2020 clouded. The siphon effect of resources has also given enough attention to the industry. Today, we are not talking about head brands, and pay attention to how small and medium brands with sales of about 100,000 to 300,000 will deal with the 2020 war.

1. Legal business. It is not wrong to attribute the first two decades of the electric vehicle industry to the brutal growth period. But empiricism must be allowed. The advent of the new national standard does not allow too much speculation. Legal operation is the policy red line that enterprises should adhere to. Not much to say, there must be a 3C certificate for each circulating product. If the product series involves electric motorcycles, the qualification of electric motorcycles is indispensable. In 2019, although some stable motorcycle companies have missed opportunities, they attach great importance to the law and deserve respect.

Where is the road for small and medium-sized electric vehicles in 2020?

2. Focus on products. The big brands and big markets of the head brand have deep foundations. If you want to fight the bayonet in marketing, it is tantamount to giving people a head. Wretched development may also have the opportunity to come back. Most consumers are not buying electric vehicle for the first time, and playing smart will only greet consumers' eyes. For dealers, the quality of the product is even more proficient than those of front-line business personnel of some brands. For small and medium brands, focusing on the product is not to make the product to the extreme, but to make the price / performance ratio of the product; any industry's long-tail market exists, and the niche product head brands have no regard for it or even pay attention With too much energy, this may also be an opportunity.

3. Treat the channels well. In recent years, the situation of the electric vehicle industry has not been good. However, the sales tasks of manufacturers have not decreased with the changes in the market, but have increased year by year. It is not surprising that the tasks and the market leave the industry. Acting as a big brand has gradually become a headache for dealers. Although it is still insisting on scarce big brands, for the dealers, the benefits brought by the big brands may not be direct profits. Even big brands will be reduced to "carrying products". Big brands and small brands will have both sales and profits. This phenomenon is not uncommon. How to become a side dealer of a big dealer is worth thinking about. For small and medium brands, being kind to your dealers is not a "family" appellation. A profitable business can last long.

With a few days left, the opponent is about to arrive on the battlefield, clearly positioning and finding the right direction. Are you ready to win this headwind?

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