People ride scooters without helmets, this company thought of a way: Free selfies for you
Do you usually use it or have you seen anyone riding an electric scooter on the road? Do you wear a helmet or have you ever seen someone riding a helmet? I don't think so. In fact, in order to be on the road for safety, wearing a helmet is necessary, just like some regions explicitly stipulate that riding a motorcycle must wear a helmet, but too many people are too lazy to wear it and don't take it to heart.
In order to solve this problem and increase the safety of the user's travel, Bird proposed a solution: as long as the user provided a riding electric car and provided a selfie with a helmet, they would be exempt from riding costs.
How to let users who ride frequently wear helmets to protect themselves has always been a big problem in the electric scooter industry. According to a recent survey, only one out of 190 users who regularly ride electric scooters wear helmets. Researchers also calculated that 20 people were injured every 100,000 electric scooter rides over a three-month period in Austin, Texas. With the development of scooter companies, ensuring that customers take their own safety into account has become a core challenge.
Initially, Bird wanted to solve this problem by distributing helmets free of charge in the cities where it operates scooters. The result of this approach was that they gave 75,000 helmets in the past 18 months, but this kind of activity There is no increase in the number of helmets that users ride on weekdays (instead they invest a lot of money). So they wanted to change their plans to provide credit points (for reducing ride costs) to those who can use their helmets.
Now the Santa Monica, California-based company is updating its app, inviting users to submit a selfie with a helmet after using a scooter, or bring it on social media #BirdHelmetSelfie Posted photos. Bird will use machine learning to identify which riders are actually wearing a helmet, and said that users who demonstrate the correct use of helmets will receive rewards similar to future riding points.
After a federal safety commission recommended that all 50 U.S. states implement mandatory helmet laws, people exploded. Although the helmet can be used to reduce the damage to the human brain in an accident, at the same time, the helmet has also been shown to prevent people from riding. Most experts believe that the best way to protect bike and scooter and scooter riders is to build protected infrastructure, reduce vehicle speeds, and support all policies that improve road user safety.
There are more and more people around us using electric scooters. Even on the road, it is almost impossible to see people wearing helmets and other protective gear, and they will also occupy car passages. Safety awareness is really weak. In the event of an accident, it is too late to regret it.