Many provinces fail the spot check. How long can the Mavericks stay in the “comfort zone”?
2019 is coming to an end, and the industry market is also constantly sending news about the large-scale inspections of the provincial and municipal market supervision and administration. The Shanxi Provincial Market Supervision and Administration Bureau sampled 100 batches of electric vehicle products in 11 cities in the province. 10 batches failed, and the Mavericks occupied one of them.
The Shanghai Municipal Market Supervision and Administration Bureau conducted spot checks on 20 batches of electric bicycle products, and Mavericks was among them. Since the Mavericks and the No. 9 electric scolding battle, this brand that once aimed at "subverting the industry" seems to be out of luck.
Since entering the industry in 2015, the Mavericks seems to have attracted much attention from the industry. After all, the industry at that time did not have the current diversified development, and the Mavericks were real "outsiders."
As the saying goes, foreign monks read the scriptures well, and the Mavericks who started their Internet brands have indeed made a name for themselves in the industry. Although sales are not comparable to traditional brands, but they have a group of loyal fans, and later successfully listed in the United States, and began to turn a profit. There is a market, a profit, and a successful listing. The Mavericks are very moist.
In fact, since entering the industry, the Mavericks have been living in a "comfort zone". Because there is no "natural enemy". From brand positioning to product positioning, the Mavericks have nothing to do with the industry's price war. Maverick's positioning of consumer groups is exactly the young group among consumer groups, and this group has not been treated differently since the development of traditional industries. The appearance of the Mavericks gave them different treatment, so the Mavericks succeeded.
The market has also gradually formed the term "traditional brand" and "maverick". This concept is simply a comfortable hotbed for the Mavericks' "comfort zone". Of course, after the Mavericks, there have also been many Internet-branded brands, such as SOCO and Funny Ha, but these are true niche brands that pose no threat to Mavericks. The Mavericks still have no "natural enemies" and still live in the "comfort zone".
It wasn't until a mouthpiece that said invincible was really lonely, but really grabbed the calf's rice bowl, did the calf have a sense of crisis. The No. 9 electric and the Mavericks are basically the same, which is the so-called same-sex repulsion. The scolding battle between the two sides not only stems from the fact that the Internet brands are not too big, but also from the "natural enemies" attribute of No. 9 Electric and Mavericks. The emergence of the No. 9 electric motor just means that the Mavericks' "comfort zone" is starting to become uncomfortable.
The tiger that once occupied the mountain as the king, met a tiger with comparable strength or even incomparable strength to grab the land. The group of consumers who used to eat whatever the Mavericks fed now has another choice, and naturally it is the best choice. As the so-called breaking people's wealth is like killing their parents, it is no wonder that Hu Yilin of the Mavericks directly sprayed.
Next year, the Mavericks and the No. 9 electric vehicle fight will also officially begin. The "comfort zone" that once belonged to the Mavericks seems to be distant.